We help you build a life that feels as good as it looks.
The Life Operations Co. provides thoughtful, reliable household support for families in Summit, Short Hills, Chatham, Madison and nearby New Jersey towns. Our team takes on the everyday work of home, so you have room to breathe.
The support you need, with the strategy you deserve
You have the home, the careers and the life you worked so hard for — but keeping it all going takes more time and attention than you anticipated, from doing the tasks yourself to finding, scheduling and managing the people who help with them. The LOC brings experienced household help into your home and coordinates it with care, so the details are handled and you have more room for the people and moments that matter most.
What we take care of
- Laundry, from washing and folding to putting everything away.
- Weekly meal prep, with the fridge and pantry restocked.
- Regular resets that leave your home calm and ready for the week.
- Organizing closets, playrooms and pantries in a way that lasts.
- Errands, including returns, dry cleaning and grocery runs.
- Coordinating trusted vendors and home projects.
- Extra support during busy seasons, such as the holidays, a new baby, a move, back-to-school season or hosting family.
Our helpers are chosen for their judgment as much as their experience, and our standard is simple: leave every home better than we found it.
How it works
- We begin with a call to understand your household, your priorities and how you'd like your weeks to feel.
- Through our LIFE Method assessment, we look at your home as a whole and agree together on where support will make the greatest difference.
- Your LOC helper begins on a schedule built around your family, with one point of contact at The LOC for everything.
A team that's got your back
- Rather than relying on a single family assistant, you have access to a full team, so you're never limited to one person's strengths, and a sick day or a vacation doesn't interrupt your support.
- Every helper is hired for experience, judgment and discretion, and is thoroughly vetted and fully background checked.
- We manage scheduling, payment and feedback, so there's nothing for you to manage.
- Your support is shaped by a clear understanding of your whole household.
Meet our founder
Danielle Shoolbraid founded The Life Operations Co. after nearly 20 years spent working in strategy and consulting. As a working mother of three, she knows firsthand how much it takes to keep a busy home and family going. She started The LOC to bring the same clarity, care, and results to family life that the best teams bring to their work.
Danielle Shoolbraid, Founder & CEO
Serving Summit, Short Hills, Chatham, Madison and nearby towns.
Frequently asked questions
What does The Life Operations Co. do?
The Life Operations Co. (The Life Operations Company, or The LOC) provides household support for busy families in Summit, Short Hills, Chatham, Madison and nearby New Jersey towns. LOC helpers take care of recurring work like laundry, meal prep, resets, organizing and errands, and we coordinate vetted vendors and home projects, with one point of contact at The LOC for everything.
Who is The LOC for?
The LOC is for busy families who want more time and less to carry at home.
What is the investment for LOC household support?
Ongoing support starts at $1,450 a month. Every engagement begins with a $350 LIFE Method assessment, which is credited to your first month when ongoing support starts within 60 days.
Will I have to manage the helper?
No. You have a single point of contact that manages your team, including scheduling, payment and feedback.
Let's talk about your home
Share a little about your household and the kind of support you're looking for, and we'll be in touch to find a time to connect.