The Life Operations Co.

Stop surviving your life.
Start living it.

The household support you need, with the strategy you deserve.
Now serving Summit, Short Hills, and Chatham, NJ and surrounding areas.

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Modern life wasn't built for two careers and a full household. We were.

What We Do

We find out why your life feels harder than it should. Then we fix it.

You have the career, the family, the home. Life looks right from the outside. But the day-to-day feels harder than it should, and no one has ever helped you figure out why. The LOC starts there.

Through our proprietary diagnostic, the LIFE Method, we find exactly where the friction is — then build and execute a program to close the gap, customized to your priorities.

The LIFE Method

The four areas that determine how your life actually runs.

You and your partner each take the assessment independently. We map your answers across all four areas into a clear, color-coded picture of what's working — and what isn't.

L
Logistics

The moving parts of your week — childcare, meals, calendars, keeping the house clean.

I
Infrastructure

The systems underneath the tasks — outside help, shared information, and the admin that keeps everything from piling up.

F
Fuel

Sleep, movement, nutrition, and the self-care that's always first to go when life gets full.

E
Energy

Having enough left over to enjoy your life. Real connection with the people you love, and the energy to be present with them instead of always managing the next thing.

When a cluster of tasks keeps coming up red, it's a sign the system underneath needs more support. That's where we start.

Our Programs

You deserve to feel good in the life you've worked so hard to build.

The LIFE Method
Full-household operational management

Our signature program. We assess your household across all four LIFE domains and build a complete operational program around the friction points causing the most stress — using LOC staff and vetted local vendors, all managed for you.

Starting at $1,500/month.
Learn more about the LIFE Method →
Logistics Triage
Targeted support where you need it most

A focused entry point on the Logistics vertical. We run a diagnostic to find what's causing the most strain, then deploy vetted LOC associates to lighten it — a little less to carry, a lot more room to breathe.

Starting at $250/month + staff hours.
Learn more about Logistics Triage →
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Situational Engagements

For moments of particular stress or transition — a new baby, ailing parents, a return to office — we provide time-bound engagements scoped to your needs, using the same diagnostic approach as our core programs.

Inquire about a situational engagement →
The LOC Difference

You wouldn't approach a major work project without a strategy. Why should your life outside of work be any different?

About Us

The people behind the work.

Danielle Shoolbraid
Danielle Shoolbraid
Founder, The Life Operations Co.

Danielle Shoolbraid is a local mom of three young kids and a nearly 20-year corporate veteran, with a background spanning Capitol Hill, consulting, and Fortune 100 companies. She brings that same strategy and systems thinking to The LOC — giving clients the structure and support to reach their potential at home, the way they already do at work.

Coming Soon
Our Team
Coming Soon

We hire people who have run households themselves — who bring built-in judgement and experience. Our team reflects the same standard we hold for our own lives.

Ready When You Are

Let's start building
the life you imagined.

The first step is a conversation. No pressure, no pitch — just a chance to talk through what's going on in your household, and what's possible next.

Start the Conversation

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