The Life Operations Co.
The household support you need, with the strategy you deserve.
Coming soon to Summit, Short Hills, and Chatham, NJ and surrounding areas.
You have the career, the family, the home. Life looks right from the outside. But the day-to-day feels harder than it should, and no one has ever helped you figure out why.
The LOC starts there. Through our proprietary diagnostic process, we assess every dimension of your household to identify exactly where the friction is, where the gaps are, and what's standing between you and the life you imagined. Then we build a program to close that gap — customized to your household, your priorities, and your pace.
We don't just execute tasks — we design and manage the program your household actually needs.
Our diagnostic captures each partner's perspective independently — surfacing where systems break down and what's hardest to see from inside them.
Every LOC program is unique and built specifically for each household — your providers and your priorities, at your pace.
Most household support starts with tasks. We start with a diagnosis. The LIFE Method evaluates your household across four domains — Logistics, Infrastructure, Fuel, and Energy — to identify exactly what's causing the most stress, and where external support could make your life work better.
Both partners complete our intake independently. We're looking for the spots causing the most friction — and the process often surfaces sources of stress you didn't even realize were there.
We identify where outside support could have the greatest impact and build a customized program around those gaps
Your LOC team executes, coordinates, and manages the program. You have one point of contact. You don't hold it together — we do.
Life changes. We rerun the intake and revisit the data so you can see what's shifting, what's working, and where to adjust.
The full LIFE Method engagement isn't the only entry point. We also offer targeted support built around specific life moments — a new baby, a caregiver transition, a move, a return to work. These engagements are scoped to the situation and priced accordingly. Engagements are customized; discovery calls are the starting point.
You shouldn't have to spend hours researching, vetting, and second-guessing who to let into your home and your life. We work with a curated network of trusted local providers across a range of needs — home organization, personal chef services, pet care, personal styling, health and wellness, home repair, travel planning, and more. If you need it, we either know someone or we'll find them.
Danielle Shoolbraid is a local mom of three young kids and a nearly 20-year corporate veteran whose career has been built around a single idea: give people the information, resources, and systems they need to reach their potential. The LOC is that philosophy, extended beyond the office.
With a background spanning Capitol Hill, talent strategy, and employee communications — including years working with and for Fortune 100 companies — Danielle brings a systems thinker's eye to the chaos of modern household life.
The LOC was born out of experience. We know the corporate grind, the commute to the city, the constant calendar negotiations. Today's world simply wasn't built for the lives dual-income families are living. The LOC was.
We hire people who have run households themselves — who bring built-in judgement and experience. Our team reflects the same standard we hold for our own lives.
We're looking for three founding clients before we officially launch this summer. Learn more about our founding client offer →
Get in Touchor email us directly at hello@thelifeopsco.com